Amir B. Ash (Amir Bahador Ashrafzadeh) is a Paris-based new media artist, creative director, and experimental filmmaker with over 15 years of professional experience in digital arts and filmmaking.
His passion for music and film led him to experiment with live visuals and interactive lighting in 2007. Since then, he has collaborated with musicians such as Siavash Amini, Idlefon, Umchunga, Temp-Illusion, and Dasha Rush, with performances at festivals including MUTEK Japan, Mawaheb St. Petersburg, and TCS Festival Berlin and more. His visual work has also been featured in major productions, including Lionel Richie’s World Tour (2023–2025), Westlife’s Reunion Show (2019), America’s Got Talent (2019), Cyndi Lauper’s Farewell Tour (2025), and three music videos for the London-based band Bastille.
In 2009, Amir co-founded CODON Interactive Media, a design and technology studio, where he worked as a visual artist and art director on international projects ranging from real-time simulations to interactive light sculptures and installations.
In 2015, he co-founded SET Experimental Art Events, an international electronic music festival in Tehran, where he remains part of the managing director team. SET has established collaborations with leading festivals such as CTM Berlin and MUTEK.
Currently, Amir is a partner and new media artist at OVVO Studio in Paris, where he continues to explore the intersections of digital art, music, and immersive experiences. Since early 2024, he has also served as co-director and curator at MUTEK.AE in Dubai, an international festival dedicated to digital art and electronic music.